Strengthening Local Visibility and Consumer Confidence

A respected regional real estate brokerage partnered with Hagadone Media Group to increase visibility and build consumer trust in a competitive and rapidly changing housing market. Rather than competing with national platforms like Zillow, the focus was on delivering a hyper-local, complementary service that positioned the brokerage and its agents as trusted community experts.

By combining hyper-local newspaper placements, multi-channel visibility, and agent storytelling, Hagadone Media Group helped the brokerage strengthen its presence, reinforce trust, and stay top-of-mind with both new movers and longtime residents.

Key Results:

• Increased name recognition in key service areas

• Higher engagement with featured agent content

• Stronger community awareness of brokerage brand

• More qualified leads from both new residents and longtime locals

• Enhanced agent recruitment and retention due to increased personal visibility
  
  

Download the full PDF Case Study to learn how Hagadone Media Group helped a regional real estate brokerage increase visibility, build community trust, and drive measurable growth.

What Our Clients Say

“Zillow shows the listings, but it doesn’t show who we are. What this campaign gave us was visibility that felt personal. We’re now in front of our community in ways we never were before—online, in print, and on trusted platforms that reinforce our reputation. Buyers and sellers recognize us, trust us, and reach out when they’re ready. That’s the real win.”