Growing a Holistic Wellness Practice Through Integrated Local Marketing

A local chiropractic and wellness practice, offering spinal adjustments, nutrition counseling, supplements, and massage therapy, wanted to reach more community members seeking alternatives to traditional medicine. Although well-regarded for chiropractic care, the practice struggled with visibility for its full suite of services in a competitive local wellness market.

Their goal was to increase qualified patient inquiries, build credibility as a comprehensive wellness provider, and maintain manageable, sustainable growth. Partnering with Hagadone Media Group, the practice launched an integrated marketing campaign that combined trusted print channels with targeted digital outreach. By highlighting their holistic approach and expertise, the campaign successfully connected them with residents who valued long-term health and were ready to invest in it.

Key Results:

• Steady growth in new patient bookings across chiropractic, nutrition, and massage services
• Improved recognition as a trusted, full-service wellness provider in the community
• Increased engagement with educational content on pain management, aging, nutrition, and stress relief
• Elevated brand credibility that differentiated the practice from other wellness competitors
• Positive patient feedback noting surprise at the wide range of services available beyond chiropractic care

Download the full PDF Case Study to learn how Hagadone Media Group helped a local wellness practice achieve sustainable growth, strengthen its reputation, and build lasting visibility in a competitive market.

What Our Clients Say

"Our team has been thrilled with the results. We’re seeing more new patients asking about services like massage and nutrition—things we always offered, but people didn’t know about. The visibility we get through the newspaper and online really makes a difference, especially with people in the community who value trust and experience when it comes to their health."