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Fueling 80% Booking Growth for a Signature Kauaʻi Tour

 

How Hagadone Media Group Hawaii helped a top tour operator fill more seats—and keep demand strong.

A leading Hawaii-based tour company built its name on unforgettable raft tours along Kauaʻi’s legendary coast. When they saw that one of their experiences wasn’t performing at the same level as the rest, they partnered with Hagadone Media Group Hawaii (HMGH) to change that. Together, we developed a targeted digital strategy that highlighted the tour’s unique value and delivered clear, measurable results.

The client wasn’t struggling—they were thriving. Most tours were popular and frequently sold out, which made one gap stand out: an afternoon tour that wasn’t reaching full capacity. The experience itself matched the same high standard of adventure and service, but it simply wasn’t attracting enough bookings.

Instead of viewing this as a setback, the team saw an opportunity to reintroduce this tour to the right audience. The objective was straightforward: grow bookings for the afternoon tour while maintaining the strong performance of every other offering.

By closely collaborating with the client, HMGH used GA4 data to uncover performance trends across campaigns. The insight was clear: this tour didn’t have a demand problem—it had an awareness problem. It wasn’t underperforming; it wasn’t being seen.

Want to see exactly how we turned one under-seen tour into a high-performing experience?

Download the full case study to explore the strategy, execution, and results.

What Our Clients Say

"Our team has been thrilled with the results. We’re seeing more new patients asking about services like massage and nutrition—things we always offered, but people didn’t know about. The visibility we get through the newspaper and online really makes a difference, especially with people in the community who value trust and experience when it comes to their health."

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