Boosting Visibility and Foot Traffic for a Retail Store

A long-standing local favorite retail store believed in the power of in-person shopping—the ability to see and touch products, enjoy personalized service, and experience shopping beyond just convenience. But national retail trends made that increasingly difficult. Competing with Amazon, a national downturn in foot traffic, and the lack of an e-commerce solution created major challenges.

Hagadone Media Group partnered with the store to design a balanced multi-channel campaign that highlighted the value of shopping locally. Local newspaper and magazine ads targeted nearby residents, while engaging video marketing and geo-targeted display ads reinforced the store’s presence to online shoppers. Personalized direct mail campaigns added an extra touch, driving visits and repeat customers.

The results were clear: year-over-year growth in foot traffic and sales, strong engagement with print and mail promotions, and increased daily customer visits compared to the previous year. Vendor partners expressed surprise at the store’s success, proving that a locally focused campaign could thrive even without an online store.

Key Results:

• Year-over-year increase in foot traffic and sales
• Strong engagement with print and direct mail promotions
• Increased daily customer visits compared to the previous year
• Greater brand awareness and customer loyalty in the local market
  
  

Download the full PDF Case Study to learn how Hagadone Media Group helped a retail store compete with Amazon, increase local visibility, and achieve measurable growth.

What Our Clients Say

“Our vendor partners can’t believe the numbers we’re posting—especially since we don’t have an online store. The combination of print, video, and direct mail really works to get people in the door. It’s clear that a thoughtful, locally focused campaign can make a huge difference in today’s retail environment.”