Boosting Visibility and Attracting the Right Customers for Long-Term Growth

A locally owned automotive service shop had built trust in the community with honest, high-quality repairs and maintenance. While the shop had a loyal base of longtime customers, they wanted to expand their reach—especially to newer residents and vehicle owners willing to invest in larger repairs and long-term service relationships.

Hagadone Media Group developed a focused campaign to help the shop stand out in an increasingly competitive environment. With national chains, dealerships, and aggressive advertisers dominating digital spaces, the goal was to increase visibility among the right customers using trusted, uncluttered local platforms.

Key Results:

• Noticeable increase in high-ticket repair inquiries and appointments
• Customers remarked that the shop’s name was showing up “everywhere lately”
• Print + digital placements drove more of the ideal clients than expected
• Improved brand awareness in new neighborhoods and with new residents
• Steady growth in appointments, including customers previously going to dealerships

Download the full PDF Case Study to see how Hagadone Media Group helped an automotive service provider boost visibility, attract high-value customers, and drive measurable results.

What Our Clients Say

"We thought all the action would come from social or Google, but honestly, we’ve had better leads come from the newspaper and the newspaper’s website. It’s been surprising—in a good way. The people who call from those ads tend to understand the value of real service, and they’re not just chasing the cheapest oil change."