Boosting Recruitment and Community Reputation with Targeted PR Campaigns

A manufacturing client faced two urgent marketing goals: filling critical roles in a competitive labor market and improving its community image. Ongoing recruitment challenges made it difficult to maintain operations smoothly, while the company’s local contributions weren’t being fully communicated to the community.

Hagadone Media Group developed a dual-focus PR strategy to address both challenges. The first campaign supported recruitment with print and digital ads in the business journal, targeted social media outreach, and custom landing pages. Messaging emphasized open positions, workplace culture, benefits, and career opportunities. The second campaign highlighted the company’s investments in local sports, education, and community programs through press releases, feature stories, and vibrant creative design. Together, these efforts ensured alignment between HR and marketing while reinforcing the client’s brand as both an employer of choice and a trusted community partner.

Key Results:

• Steady recruitment application rates, ensuring critical roles were filled without disruption
• Increased engagement on social and digital platforms related to job postings and company culture
• Positive media coverage that boosted awareness of the company’s community efforts
• Strengthened brand reputation, fostering employee pride and community trust

Download the full PDF Case Study to learn how Hagadone Media Group helped a manufacturing client attract talent, boost community reputation, and achieve measurable impact.

What Our Clients Say

“Our partnership brought much-needed clarity and consistency to our messaging. The recruitment campaigns keep our floors staffed, and the community PR efforts have made us a recognized and respected local business. We’re proud of the image we now project inside and outside the company.”